What is Schiffman & Kanuk’s model of consumer decision-making?

Jinall Bms Classes| | November 9, 2014| Special Studies in Marketing, consumer, decision, kanuk, making, Model, schiffman| 220

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Schiffman & Kanuk’s model of consumer decision-making:

This model is related to the problem solving consumer & to some extent the emotional consumer model. This model is made up of three major components:

Input
Process
Output

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