Advertisement The major promotion mix tools available at the disposal of manufacturer are : 1. Advertising 2. Personal Selling 3. Sales Promotion 4. Public Relation 5. Direct Marketing Advertisement
Tools of Direct Marketing The following are major tools of direct marketing: Face to face selling. Telemarketing Direct Mail Marketing. Catalogue marketing. Direct response television marketing. Kiosk Marketing. Online Marketing. Face to face selling: Sales call is the oldest and original form of direct marketing. All...
Trade Promotion Tools: Manufacturers use a number of trade promotion tools. A higher proportion of promotion budget is devoted to trade promotion tools (49.9%) than to consumer promotion (27.9%) with media advertising capturing the remaining (25.2%) Dealer stock display contests: It is a type of point-of-purchase advertising...
Meaning: Sales promotions are short term incentive to encourage purchase or sale of a product or service. Definition of sales promotion: According to the American Marketing Association defines sales promotion as” media & non-media marketing pressure applied for a predetermined limited period of time in order to...
Login or Register
- What are the types of conferences? on
- Books Are A Superior Form Of Entertainment Than Motion Pictures on
- How To Contribute And Write Articles on BMS.co.in ? on
- S.Y.BMS Diaries: Right Time For Belling The CAT? on
- “A Leader Should Know How to Manage Failure”- Dr. APJ Abdul Kalam on
- Makeup Series : Eye Shadow Edition on
- FYBMS Third Merit List Cut Off 2014 Of MCC College (Mulund College Of Commerce) on
- IAPM Important Question Bank 2015 1 day Before Exams on
- Tybms sem 6 results 2019 declared on 19th June 2019 on
- Meterdown Annual Festival is back with its 7th edition – Starts today! on
- Meterdown Annual Festival is back with its 7th edition – Starts today! January 16, 2020
- Tybms sem 6 results 2019 declared on 19th June 2019 June 19, 2019
- TYBMS Sem 6 Results 2019 Update from BMS khabri! June 15, 2019
- Business Communications II FYBMS Question Bank 2019 March 21, 2019
- Business Environment Question Bank FYBMS 2019 March 21, 2019