Explain The Tools of Direct Marketing

Explain The Tools of Direct Marketing

  Tools of Direct Marketing The following are major tools of direct marketing: Face to face selling. Telemarketing Direct Mail Marketing. Catalogue marketing. Direct response television marketing. Kiosk Marketing. Online Marketing.     Face to face selling: Sales call is the oldest and original form of direct marketing. All...

Continue reading

Explain The Tools of Trade Promotion

Explain The Tools of Trade Promotion

Trade Promotion Tools: Manufacturers use a number of trade promotion tools. A higher proportion of promotion budget is devoted to trade promotion tools (49.9%) than to consumer promotion (27.9%) with media advertising capturing the remaining (25.2%)     Dealer stock display contests: It is a type of point-of-purchase advertising...

Continue reading

Explain The Meaning, Definition & Tools of Sales Promotion

Explain The Meaning, Definition & Tools of Sales Promotion

  Meaning: Sales promotions are short term incentive to encourage purchase or sale of a product or service.   Definition of sales promotion: According to the American Marketing Association defines sales promotion as” media & non-media marketing pressure applied for a predetermined limited period of time in order to...

Continue reading

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2019 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account