A brand that is well known has cracked some really great numbers. These numbers are in terms of nothing but sales turnover, profits, consumer reach, market penetration and frequency of purchases. It has to be the most efficient and best in all of those parameters for it have the upper...
Consumer behaviour is defined as “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.” FACTORS INFLUENCING THE...
i) Manufacturer — Consumer(direct marketing) ii) Manufacturer-retailer-consumer channel . iii) Manufacturer-wholesaler-retailer-consumer channel iv) Manufacturer — Sole selling agent — Wholesaler — Retailer — Consumer
Consumer Promotion: Price off offers: offering product at lower than the normal price. Quantity off offers: offering more quantity of the same product at no extra cost or with a very nominal increase in the price of the large quantity packs. Premium: offers an article of merchandise as...
Schiffman & Kanuk’s model of consumer decision-making: This model is related to the problem solving consumer & to some extent the emotional consumer model. This model is made up of three major components: Input Process Output
Nicosia model: This model tries to explain the behaviour of the buyer by establishing a link between the organization & its prospective consumers. The model suggests that the message from the firm first influences the predisposition of the consumer towards the product or service. Based on this...
Model of family decision making: This model depicts how family members interact with each other in the context of their consumer decision making. The various family member play different roles, these roles are: Influencers Gate-keepers Deciders Buyers Preparers Users
The Engel-Kollat-Blackwell Model: This model consists of five steps or activities which occur over a period of time. They are: Problem recognition Information search Alternative evaluation Choice and Outcome
Howard-Sheth model: It is an integrated model. It assumes problem solving approach in buying and adopts input-output or system approach in buying. It has four sets of variables: (a)Input (b) Perceptual and learning constructs (c) Output (d) Exogenous or external variables. Input:- Inputs are provided by 3...
Sociological Model of Consumer Behavior: It depends on the factors like: Family Friends & Close colleagues Other than the above mentioned 3 factors the various associated factors also included in this model are: Income Occupation Place of residence & so on.
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