What Are The Factors Influencing Consumer Behavior or Buying Behavior?

What Are The Factors Influencing Consumer Behavior or Buying Behavior?

    Consumer behaviour is defined as “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.” FACTORS INFLUENCING THE...

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Explain Nicosia model of Consumer Behavior

Explain Nicosia model of Consumer Behavior

  Nicosia model:           This model tries to explain the behaviour of the buyer by establishing a link between the organization & its prospective consumers. The model suggests that the message from the firm first influences the predisposition of the consumer towards the product or service. Based on this...

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Explain Howard-Sheth model of Consumer Behavior

Explain Howard-Sheth model of Consumer Behavior

  Howard-Sheth model:           It is an integrated model. It assumes problem solving approach in buying and adopts input-output or system approach in buying. It has four sets of variables: (a)Input (b) Perceptual and learning constructs (c) Output (d) Exogenous or external variables. Input:- Inputs are provided by 3...

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