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What Are The Factors Influencing The Women Entrepreneurs?

| | | Enterpreneurship and Management of Small and Medium Enterprises, Notes, , , , | 5
What Are The Factors Influencing The Women Entrepreneurs?

Advertisement     Factors influencing the Women entrepreneurs:   Pull Factors: They are those factors which encourage women to become entrepreneur. They include the desire to do something new in life, need for independence, and availability of finance, concession and subsidies. Push Factors: This are the factors which compel...

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What Are The Factors Influencing Consumer Behavior or Buying Behavior?

| | | Marketing Management, Notes, , , , , | 53
What Are The Factors Influencing Consumer Behavior or Buying Behavior?

    Consumer behaviour is defined as “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.” FACTORS INFLUENCING THE...

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What are the Psychological Factors Influencing Consumer Behavior?

| | | Special Studies in Marketing, , , , , , , | 39
What are the Psychological Factors Influencing Consumer Behavior?

Psychological Factors Influencing Consumer Behavior: Psychology can help in understanding how the consumer learnt about a brand and how his memory influences his buying habits. Motivation: Motivation is the driving force, which moves the person to act, to move, to obtain goal or an objective. Perception: Perception is a...

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