Rural Marketing


Disclaimer: Please note that these question banks are important questions to be done, however the whole syllabus must also be revised.

Paper pattern:-

Q1. Objectives (15 marks)

Q2. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q3. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q4. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q5. Short notes (3 of 5)

Unit 1

  1. What is the scope of rural marketing
  2. What are the opportunities in the rural markets in India
  3. Elaborate the measures taken by the government to develop rural market
  4. Bring out the latest trends in rural markets in India
  5. Elaborate on the profile of rural markets in India
  6. What are the problems of rural markets and how can we overcome the same

Unit 2

  1. Differentiate between rural and urban customer
  2. What are the unique features of a rural customer
  3. What are social and the economic factors that are changing the face of rural markets
  4. What are the social and cultural factors that are affecting the rural customer

Unit 3

  1. Explain the relevance of marketing mix for rural customer
  2. Explain 4 As in rural marketing mix
  3. What is the importance of branding and packaging in rural marketing
  4. What is the issue of fake branding in rural markets and how to overcome the same
  5. Explain some pricing strategies for rural markets
  6. How is segmentation done for rural markets

Unit 4

  1. Who are the types of intermediaries in the rural markets
  2. SN:- Public Distribution systems, HAAT and mandi, 
  3. Elaborate the distribution system of FMCG companies with examples
  4. What are the unique strategies to manage distribution in rural markets
  5. What are the key challenges in rural communication
  6. What are the various types of mass media to reach out to rural markets

Text books recommended

  1. Sheth Publications, 
  2. Vipul Publications
The following two tabs change content below.
Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.
  1. Dental Training 3 months ago

    … [Trackback]

    […] There you will find 88236 more Information on that Topic: […]

  2. … [Trackback]

    […] There you will find 70399 more Information to that Topic: […]

  3. satta king 2 months ago

    … [Trackback]

    […] Read More Info here to that Topic: […]

  4. situs poker online 2 months ago

    … [Trackback]

    […] There you will find 50648 more Information on that Topic: […]

  5. … [Trackback]

    […] Info on that Topic: […]

  6. DominoQQ 2 months ago

    … [Trackback]

    […] Find More on to that Topic: […]

  7. … [Trackback]

    […] Read More Information here on that Topic: […]

  8. hdxciyy 2 months ago

    Mendacious or without demons can be <a href="[Link deleted]discount cialis online verbal kalpak and menopause

  9. 1 month ago

    Thank you.

    Youseful blog. Good post.

  10. cost of cialis 1 month ago

    Qatqtm fyfxxj <a href="[Link deleted]cheap viagra online us is there a generic cialis available?

  11. Vntrne bxtyrp <a href="[Link deleted]viagra alternative cialis from india

  12. goodrx cialis 1 month ago

    Grlwkl kqacnl <a href="[Link deleted]writing help for high school students how much does cialis cost

  13. generic cialis india 1 month ago

    Zgofan aqdjlj <a href="[Link deleted]essay writing services cialis pill

  14. canadian cialis 1 month ago

    Edwnad xpcfqv <a href="[Link deleted]delivered overnight cialis 10mg

  15. cialis 20 1 month ago

    Kkoxae vohlrt <a href="[Link deleted]store buying cialis cheap

  16. Gdtrrc peeisk <a href="[Link deleted]cialis no rx cialis super active

  17. Brand name viagra 3 weeks ago

    Frypxx sudxad <a href="[Link deleted]viagra online canada pharmacy Viagra australia

  18. Aswzpf swqdze <a href="[Link deleted]cheap viagra online How to get some viagra

  19. Female viagra 3 weeks ago

    Gqmdyv pfjpqp <a href="[Link deleted]jelly Pfizer viagra canada

  20. Viagra in usa 3 weeks ago

    Kmuqrj gowyei <a href="[Link deleted]viagra Pfizer viagra canada

  21. Buy no rx viagra 3 weeks ago

    Lvotif rerrhl <a href="[Link deleted]viagra Real viagra without prescription

  22. Elukjn ehcudm <a href="[Link deleted]viagra us Viagra medication

  23. Generic viagra cheap 3 weeks ago

    Czplnp xemebo <a href="[Link deleted]viagra Generic viagra canadian

  24. Get viagra 2 weeks ago

    Cohuge afpevv <a href="[Link deleted]viagra online pharmacy Viagra 50 mg

  25. EstherKef 2 weeks ago

    Ftlwkj szlylu <a href="[Link deleted]sildenafil Buy viagra no prescription

  26. EstherKef 2 weeks ago

    Jleobe lgniam <a href="[Link deleted]mail order us Viagra overnight delivery

  27. viagra samples 1 week ago

    rather bitter [url=[Link deleted]samples[/url]
    female viagra pills viagra samples nearly voice [Link deleted]

  28. online ed pills 7 days ago

    Agtzxn swpqrc <a href="[Link deleted]erectile dysfunction pills erectile dysfunction drugs

  29. cheap ed pills 5 days ago

    Uwuqlq mqrnak <a href="[Link deleted]ed pills medicine for impotence

  30. cheap ed pills 3 days ago

    Fuhdzv jogtxy <a href="[Link deleted]dysfunction pills top rated ed pills

  31. Kbyqpu jsrlwl <a href="[Link deleted]ed pills erectile dysfunction pills

Leave a reply

Your email address will not be published. Required fields are marked *


* is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account