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FYBMS, SYBMS, TYBMS and beyond BMS
Crisis Communication: A case study on Volkswagen emissions scandal (Ref: – https://www.rockdovesolutions.com/blog/3-crisis-management-case-studies-we-can-learn-from) In September 2015, the Environmental Protection Agency accused Volkswagen of manipulating its engine...
Financial Communication Introduction:- Communicating with the financial public is known as financial public relations. The financial public/audience are that public who are:- the registered shareholders...
Corporate Blogging Introduction:- Blogging is considered to be the newswire of the digital revolution. It is a powerful tool for communicating company business stories. It...
Information Technology in Corporate Communication Introduction Information technology is a catalyst for changes in organizational structure, function, and communication. This implies that the impact of...
Contribution of Technology to Corporate Communication Introduction Can we imagine our life today without our smartphones? Can we think our life without internet? Can we...
Theories Used in Public Relations Introduction:- Theories explain how to make public relations more effective for organization and society. Theories provide an understanding of the...
Public Relations Environment Introduction:- The functions and decision of public relations (PR) are influenced by internal and external environment. The internal environment is generated within...
Tracing Growth of Public Relations:– Rowan University Communication Institute (2000) has published a brief history of Public Relations (PR). In this literature, it is stated...
Chapter 2: Understanding Public Relations:- Fundamentals of Public Relations Introduction:- As the term connotes PR means Public Relations. It is a strategy to influence public opinion...
C) Ethics and Law in Corporate Communication In any organization, communication plays a crucial role. It helps an organization to build the primary resources (Labour,...
