What Are The Factors Influencing Consumer Behavior or Buying Behavior?

What Are The Factors Influencing Consumer Behavior or Buying Behavior?

  Advertisement   Consumer behaviour is defined as “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.” FACTORS INFLUENCING...

Continue reading

Explain Nicosia model of Consumer Behavior

Explain Nicosia model of Consumer Behavior

  Nicosia model:           This model tries to explain the behaviour of the buyer by establishing a link between the organization & its prospective consumers. The model suggests that the message from the firm first influences the predisposition of the consumer towards the product or service. Based on this...

Continue reading

Explain Howard-Sheth model of Consumer Behavior

Explain Howard-Sheth model of Consumer Behavior

  Howard-Sheth model:           It is an integrated model. It assumes problem solving approach in buying and adopts input-output or system approach in buying. It has four sets of variables: (a)Input (b) Perceptual and learning constructs (c) Output (d) Exogenous or external variables. Input:- Inputs are provided by 3...

Continue reading

Explain the Pavlovian learning model of Consumer Behavior

Explain the Pavlovian learning model of Consumer Behavior

  Pavlovian learning model (Pavlovian model):           Learning can be defined as all changes in the behaviour that occurs as a result of practice and experience. Learning process involves 3 steps: Drive Cues Response   Drive:- Drive is a strong internal stimulus, which impels action & when it is...

Continue reading

Explain Psychological model of Consumer Behavior

Explain Psychological model of Consumer Behavior

  Psychological model:- Abraham Maslow’s model explains the various needs of a person. The human factor always moves towards satisfying certain basic needs as explained by Maslow. Therefore, a study of why and how a consumer is motivated to buy certain products services helps us in understanding the consumer...

Continue reading

Explain the Economic Model of Consumer Behavior

Explain the Economic Model of Consumer Behavior

  Economic model (Marshallian model) : According to economic theory, the buyers are assumed to be rational in their decision making. They follow the law of marginal utility. Consumers evaluate the alternatives available & they choose the alternative which would provide them with highest utility & lowest cost. Consumer...

Continue reading

What are the decision making models of consumer behavior?

What are the decision making models of consumer behavior?

  Decision-Making Models: Models which help in understanding the consumer behaviour are: Economic model Psychological model Pavlovian model Sociological model Howard-sheth model Engel-Black well-kollat model Model of family Decision making Nicosia model Schiffman and kanuk’s model of consumer decision making.  

Continue reading

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account