Advertisement Consumer behaviour is defined as “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.” FACTORS INFLUENCING...
Nicosia model: This model tries to explain the behaviour of the buyer by establishing a link between the organization & its prospective consumers. The model suggests that the message from the firm first influences the predisposition of the consumer towards the product or service. Based on this...
Model of family decision making: This model depicts how family members interact with each other in the context of their consumer decision making. The various family member play different roles, these roles are: Influencers Gate-keepers Deciders Buyers Preparers Users
The Engel-Kollat-Blackwell Model: This model consists of five steps or activities which occur over a period of time. They are: Problem recognition Information search Alternative evaluation Choice and Outcome
Howard-Sheth model: It is an integrated model. It assumes problem solving approach in buying and adopts input-output or system approach in buying. It has four sets of variables: (a)Input (b) Perceptual and learning constructs (c) Output (d) Exogenous or external variables. Input:- Inputs are provided by 3...
Sociological Model of Consumer Behavior: It depends on the factors like: Family Friends & Close colleagues Other than the above mentioned 3 factors the various associated factors also included in this model are: Income Occupation Place of residence & so on.
Pavlovian learning model (Pavlovian model): Learning can be defined as all changes in the behaviour that occurs as a result of practice and experience. Learning process involves 3 steps: Drive Cues Response Drive:- Drive is a strong internal stimulus, which impels action & when it is...
Psychological model:- Abraham Maslow’s model explains the various needs of a person. The human factor always moves towards satisfying certain basic needs as explained by Maslow. Therefore, a study of why and how a consumer is motivated to buy certain products services helps us in understanding the consumer...
Economic model (Marshallian model) : According to economic theory, the buyers are assumed to be rational in their decision making. They follow the law of marginal utility. Consumers evaluate the alternatives available & they choose the alternative which would provide them with highest utility & lowest cost. Consumer...
Decision-Making Models: Models which help in understanding the consumer behaviour are: Economic model Psychological model Pavlovian model Sociological model Howard-sheth model Engel-Black well-kollat model Model of family Decision making Nicosia model Schiffman and kanuk’s model of consumer decision making.
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