System of Brands – Meaning and expansion of brand architecture explained


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Let’s learn the system of brands in today’s video from our Advertising 101 Video Series.

We will understand how companies use combination of brands and categories while expanding Brand Architecture into Line Extensions, Brand Extensions, Multibrands & Unique introductions.

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to [email protected]

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