Amazing Tips to help you study RESEARCH METHODS IN BUSINESS

Knowing your syllabus is very important before you approach the subject so lets go through the syllabus first. Advertisement Syllabus: I)                   Fundamentals of Research :- Meaning Objectives and Significance, Types of Research Basic Research Applied, Descriptive, historical, Exploratory, Experimental, Ex-port-factor and Case study approach. Approaches to Research :- a....

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Contemporary Applications Of Marketing Research

1. Competitive Advantage. The notion that achieving superior performance requires a business to gain and hold an advantage over competitors is central to contemporary strategic thinking. Businesses seeking advantage are exhorted to develop distinctive competencies at the lowest delivered cost or to achieve differentiation through superior value. The assessing...

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