Customer Relationship Management – V Semester 2017

1. Introduction to Customer Relationship Management Advertisement ● CRM CUSTOMER ORGANIZATION ●BARRIERS TO CRM ●SERVICE LEVEL AGREEMENT ●RELATIONSHIP MARKETING AND CRM   2. CRM Marketing Initiative Customer Service and Data Management ●Customer Retention ●Contact Sales Service Support ●Data Reporting Analysis ●Data Reporting   3.CRM Strategy Planning Implementation and Evaluation...

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What Is The Meaning of Customer Loyalty?

What Is The Meaning of Customer Loyalty?

  Customer Loyalty means that customers are committed to shopping at retailer’s locations. Loyalty is more than simply liking one retailer over another. Loyalty means that customers will be reluctant to patronize competitive retailers. Some ways that retailers build customer loyalty are by- (1) Developing branding strategies along with...

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What Is The Meaning of Customer Service?

What Is The Meaning of Customer Service?

  Customer Service- Retailers also build a sustainable competitive advantage by offering excellent customer service. Offering good service consistently is difficult. Customer service is provided by retail employees – and humans are less consistent than machines. It takes considerable time and effort to build a tradition and reputation for...

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