1. Introduction to Customer Relationship Management Advertisement ● CRM CUSTOMER ORGANIZATION ●BARRIERS TO CRM ●SERVICE LEVEL AGREEMENT ●RELATIONSHIP MARKETING AND CRM 2. CRM Marketing Initiative Customer Service and Data Management ●Customer Retention ●Contact Sales Service Support ●Data Reporting Analysis ●Data Reporting 3.CRM Strategy Planning Implementation and Evaluation...
A key challenge faced by the retailer is creating products and services which would be successful in the market. The accurate understanding of consumer needs helps the retailer create a product that is likely to be successful in the market. Consumer understanding or an understanding of the consumer buying...
The behaviour of retail shoppers is a subject of study across the world. The basic difference however Continues to be the maturity of markets and formats. While retail I in the West has evolved in terms of formats over the past hundred years, organised retail in India are...
Customer Loyalty means that customers are committed to shopping at retailer’s locations. Loyalty is more than simply liking one retailer over another. Loyalty means that customers will be reluctant to patronize competitive retailers. Some ways that retailers build customer loyalty are by- (1) Developing branding strategies along with...
Customer Service- Retailers also build a sustainable competitive advantage by offering excellent customer service. Offering good service consistently is difficult. Customer service is provided by retail employees – and humans are less consistent than machines. It takes considerable time and effort to build a tradition and reputation for...
Social media can create your brand viral out of nowhere. With the proper use of social media you can reach to your customers all across the internet. It helps you build an effective online personality, foster business opportunity and connect with your clients and customers. The basics of social...
A customer utility company had arrangements with a number of banks to collect payment from customers. In 1996, the company scrapped these arrangements and, with the permission of the Reserve Bank of India, announced the Electronic clearance facility, whereby a consumer could just give the bill to his banker,...
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