Event Marketing


Disclaimer: Please note that these question banks are important questions to be done, however the whole syllabus must also be revised.

Paper pattern:-

Q1. Objectives (15 marks)

Q2. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q3. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q4. Full length questions (2 sets of 2 questions each. Attempt any one set)

Q5. Short notes (3 of 5)

Unit 1

  1. What is the meaning and advantages of event marketing
  2. Explain the 5 Cs of events (SN)
  3. What are the pre-requisite for an appropriate event design
  4. How can events be used as a marketing tool
  5. Explain the implementation plan for events
  6. How to design a creative event
  7. Explain the key elements of an event
  8. Explain the role of venue in events
  9. Explain reach and types of reach in events

Unit 2

  1. Elaborate the role of positioning in events
  2. How are events classified
  3. Elaborate the concept of Product in events
  4. How is segmentation done in events
  5. How is targeting done in events

Unit 3

  1. Explain the relationship between pricing and events
  2. What are skills required for negotiations in events
  3. What are the various ways in which organisers charge for events
  4. What are some ways events can be advertised?
  5. Explain the role of sponsorship in events
  6. How to identify potential sponsors for events
  7. Impact measurement in events, In-Kind sponsorship (SN)

Unit 4

  1. Virtual events, Sustainable events, Societal events (SN)
  2. What are the various social marketing platforms that can be used for event marketing
  3. Explain the pre and post event activities
  4. What are green events and what are the advantages of the same
  5. How to ensure safety and security during events
  6. What are the possible crisis situations one can face during events
  7. Explain the career opportunities which are available in the event management 

Text books recommended

  1. Sheth Publications, 
  2. Vipul Publications
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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.

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