Explain The Tools of Direct Marketing

Explain The Tools of Direct Marketing

  Tools of Direct Marketing The following are major tools of direct marketing: Face to face selling. Telemarketing Direct Mail Marketing. Catalogue marketing. Direct response television marketing. Kiosk Marketing. Online Marketing.     Face to face selling: Sales call is the oldest and original form of direct marketing. All...

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Explain The Importance of Personal Selling

Explain The Importance of Personal Selling

PERSONAL SELLING Meaning:              Personal selling involves selling through a person-to-person communication process. Importance of personal selling; Allowing for two-way interaction. Tailoring of the message. Lack of distraction. Involvement in the decision process. Source of research information. To attract latent & passive customers. To retain habitual & loyal customers....

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What Is The Meaning of Personal Selling?

What Is The Meaning of Personal Selling?

  Personal Selling: Personal selling involves direct contact between buyer and the seller either face to face or through some form of telecommunication such as telephone sales. This interaction gives the marketing communication flexibility the seller can see or hear the potential buyer’s reaction & modify the message accordingly....

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Certificate course in Selling Skills & Personality development

BMS.co.in invites Students to enroll for the Sales Training course which is suitable for BMS students , who wish to take up career in Marketing or any other function related to customer dealing, including corporate sales. EXCALIBUR ®  provides complete 360 degree sales consultancy , covering : *Winning sales processes*...

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