The guy that often appears on TV, flaunting the facewash brand by splashing water on his face in slow motion and the guy that appears next to entry-gate of a superstore, selling lose bottles of the same facewash brand to end-consumers are doing one common task. And that’s selling!...
Tools of Direct Marketing The following are major tools of direct marketing: Face to face selling. Telemarketing Direct Mail Marketing. Catalogue marketing. Direct response television marketing. Kiosk Marketing. Online Marketing. Face to face selling: Sales call is the oldest and original form of direct marketing. All...
PERSONAL SELLING Meaning: Personal selling involves selling through a person-to-person communication process. Importance of personal selling; Allowing for two-way interaction. Tailoring of the message. Lack of distraction. Involvement in the decision process. Source of research information. To attract latent & passive customers. To retain habitual & loyal customers....
Personal Selling: Personal selling involves direct contact between buyer and the seller either face to face or through some form of telecommunication such as telephone sales. This interaction gives the marketing communication flexibility the seller can see or hear the potential buyer’s reaction & modify the message accordingly....
Presentations…a word we all BMS students can relate to. Also in the corporate world, presentations play an important role. Presentation is an art of connecting with an audience. Presentation skills can be sum of verbal skills and skills of projecting an idea or topic in the form of a...
BMS.co.in invites Students to enroll for the Sales Training course which is suitable for BMS students , who wish to take up career in Marketing or any other function related to customer dealing, including corporate sales. EXCALIBUR ® provides complete 360 degree sales consultancy , covering : *Winning sales processes*...
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