What Is The Information Processing Model?

What Is The Information Processing Model?

  Information Processing Model: Information processing model of advertising affects developed by William McGuire. This model assumes the receiver in a persuasive communication situation like advertising is an information processor or problem solver. He goes through in being persuaded which constitutes a response hierarchy. The various steps like presentation,...

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Explain Nicosia model of Consumer Behavior

Explain Nicosia model of Consumer Behavior

  Nicosia model:           This model tries to explain the behaviour of the buyer by establishing a link between the organization & its prospective consumers. The model suggests that the message from the firm first influences the predisposition of the consumer towards the product or service. Based on this...

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Explain Howard-Sheth model of Consumer Behavior

Explain Howard-Sheth model of Consumer Behavior

  Howard-Sheth model:           It is an integrated model. It assumes problem solving approach in buying and adopts input-output or system approach in buying. It has four sets of variables: (a)Input (b) Perceptual and learning constructs (c) Output (d) Exogenous or external variables. Input:- Inputs are provided by 3...

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