What Are The Factors Influencing Consumer Behavior or Buying Behavior?


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 Consumer Behavior

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Consumer behaviour is defined as “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.”

FACTORS INFLUENCING THE CONSUMER/BUYING BEHAVIOUR

Following are the factors influencing the buying behaviour of consumers.
a) Cultural factors
Culture refers to a set of values, traditions or beliefs which guide the individual’s behaviour.
b) Social factors
The social class to which an individual belongs also affects his buying behaviour.
1. Reference groups
A reference group refers to all groups that influence attitudes and behaviour of a person.
2. Family
3. Social role and status
c) Personal factors
1. Age
2. Occupation
3. Lifestyle
4. Income .
5. Personality
d) Psychological factors
1. Motivation
2. Perception
3. Learning
4. Beliefs and Attitudes

 

 

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

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