System of Brands – Meaning and expansion of brand architecture explained

Let’s learn the system of brands in today’s video from our Advertising 101 Video Series. Advertisement We will understand how companies use combination of brands and categories while expanding Brand Architecture into Line Extensions, Brand Extensions, Multibrands & Unique introductions. Advertisement

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What Are The Factors Influencing Consumer Behavior or Buying Behavior?

What Are The Factors Influencing Consumer Behavior or Buying Behavior?

    Consumer behaviour is defined as “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.” FACTORS INFLUENCING THE...

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What Are The Components of MIS?

What Are The Components of MIS?

    DEFINITIONS According to Philip Kotler, “Marketing Information System (MIS) consists of people, equipments and procedures to gather, sort, analyse, evaluate and distribute needed, timely and accurate information to marketing decision makers.” COMPONENTS OF MIS a) Internal Company Records Internal company records consist of the data, which is...

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