What Are The Factors Influencing Consumer Behavior or Buying Behavior?

What Are The Factors Influencing Consumer Behavior or Buying Behavior?

  Advertisement   Consumer behaviour is defined as “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.” FACTORS INFLUENCING...

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What is Purchase Decision of Buying Process?

What is Purchase Decision of Buying Process?

  Purchase Decision: The final purchase will, however depends on the strength of the positive intention that is the intention to buy. For example, a housewife, after arousal of her interest in washing machines,  she will compare the stock of information she has accumulated about the different washing machines...

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What is Alternative Evaluation Stage of Buying Process?

What is Alternative Evaluation Stage of Buying Process?

    Evaluation of Alternatives: The evaluation stages reprints’ the stage of mental trial of the product. During this stage, the consumer assigns relative value-weights to different products/brands on the basis of accumulated stock of product information and draws conclusions about their relative satisfaction giving potential value.  

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What is Information Search Stage in Buyer Decision Process?

What is Information Search Stage in Buyer Decision Process?

  Information search:                    After need arousal, the consumer tries to solve it & gathers the sources and information about product.                   If the need is more intense, the individual enters a state of active information search &he tries to collect more information about the product, its key attributes...

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What is Need Recognition Stage in Buying Decision Process?

What is Need Recognition Stage in Buying Decision Process?

  Need recognition:                    A buying process starts with need arousal. A need can be activated through internal or external stimuli for example, communication, transportation, hunger, sleep etc. A need can be aroused by an external stimulus such as the sight of new product in a shop while purchasing...

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What are the stages of Buying decision process?

What are the stages of Buying decision process?

  Buying decision process:- It can be define as “The series of logical stages a prospective purchase goes through when faced with a buying problem”. Generally, the purchaser passes through five distinct stages in taking decision for purchasing a particular commodity. These stages are: Need arousal / recognition Information...

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