St. Xavier’s College SYBMS Sem 3 Syllabus: Direct And Indirect Taxes

St. Xavier’s College SYBMS Sem 3 Syllabus: Direct And Indirect Taxes

Direct and Indirect Taxes is a SYBMS Sem 3 subject at St. Xavier’s College. Direct and Indirect Taxes aims to impart indepth and extensive practical knowledge and skills in direct and indirect taxation. Advertisement There are 4 main units in Direct and Indirect Taxes subject which are as follows:...

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Explain The Tools of Direct Marketing

Explain The Tools of Direct Marketing

  Tools of Direct Marketing The following are major tools of direct marketing: Face to face selling. Telemarketing Direct Mail Marketing. Catalogue marketing. Direct response television marketing. Kiosk Marketing. Online Marketing.     Face to face selling: Sales call is the oldest and original form of direct marketing. All...

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What Is The Role of Direct Marketing In Integrated Marketing Communication?

What Is The Role of Direct Marketing In Integrated Marketing Communication?

Meaning: Direct marketing means selling the product without any middlemen.   Definition: According to the Direct marketing Association (DAM) ,” Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/ or transaction at any location.”   Role of Direct...

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What Are The Disadvantages Of Advertising Through Direct Response?

What Are The Disadvantages Of Advertising Through Direct Response?

Disadvantages of advertising through direct response: High cost:- High cost is a major problem. The cost of printing, production & personnel had all increased significantly in recent years. Same list of prospects:- Many times, the list of the prospect may not be updated, the cost of trying to reach...

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What Are The Advantages of Advertisement Through Direct Response?

What Are The Advantages of Advertisement Through Direct Response?

  Advantage of advertisement through direct response:- Special one to one communication:- It has the ability to target even the most narrowly defined audience.   Instant feedback: Instant feedback & reaction to a particular advertising message can be taken through the medium like telemarketing, coupons etc.   Easy evaluation:...

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Explain The Meaning of Direct Response Advertising

Explain The Meaning of Direct Response Advertising

DIRECT RESPONSE:           It means where in individual potential customer of any demographic back ground, product user or even lifestyle segment could be reached with extreme accuracy.           Direct mailers & telemarketing are two forms where an individual inquiry handled & informed about the product or service. Direct mailers...

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What Is The Meaning of Direct Marketing?

What Is The Meaning of Direct Marketing?

  Direct Marketing: Direct marketing involves a variety of activities including database management, direct selling, telemarketing & direct response ads through direct mail, the internet and the various broadcast & print media.   Direct marketing plays a big role in the integrated marketing communications programs of consumer product companies...

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