Hello TYBMS students,
We’ve been receiving many requests by students to publish some questions we think are important from the exam preparations perspective.
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- Buying Process and role of family in it
- Stages of Life Cycle
- 5Ms of Advertising
- Media Planning and its process
- What is advertising? Types of Advertising? Advantages of each type?
- What is sales promotion? Tools used in sales promotion? reasons for growth?
- What is media planning? Process of media planning? Media Scheduling strategies?
- What is IMC? Features and components
- AIDA model
- Brand Equity
- What is public relations? Tools used in PR
- How to develop a brand?
Let’s try to make this a two way exercise. While we gather the question banks, you might have some inputs on this too! Please use the comments box below and post questions that you think are important from your analysis. It would help the tybms community a lot.
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Best of luck guys!