Special Studies in Marketing – TYBMS Sem 5 Important Questions Bank 2015


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Hello TYBMS students,

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We’ve been receiving many requests by students to publish some questions we think are important from the exam preparations perspective.

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  • Buying Process and role of family in it
  • Stages of Life Cycle
  • DAGMAR
  • 5Ms of Advertising
  • Media Planning and its process
  • What is advertising? Types of Advertising? Advantages of each type?
  • What is sales promotion? Tools used in sales promotion? reasons for growth?
  • What is media planning? Process of media planning? Media Scheduling strategies?
  • What is IMC? Features and components
  • AIDA model
  • Brand Equity
  • What is public relations? Tools used in PR
  • How to develop a brand?

Also read:  Chapter wise importance of SSMPrelim paper for marketing,








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Kartik Raichura is the founder and CEO of ManagementParadise.com - the world's leading management education focused community platform. A business post graduate from Welingkar Institute of Management, Mumbai, Kartik Raichura has been an author, a public speaker, and a social worker. He's also the recipient of Star Young Entrepreneur Award and has addressed the audience at Tedx Indore.

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Kartik Raichura
Kartik Raichura is the founder and CEO of ManagementParadise.com - the world's leading management education focused community platform. A business post graduate from Welingkar Institute of Management, Mumbai, Kartik Raichura has been an author, a public speaker, and a social worker. He's also the recipient of Star Young Entrepreneur Award and has addressed the audience at Tedx Indore.

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