Hello TYBMS students,

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We’ve been receiving many requests by students to publish some questions we think are important from the exam preparations perspective.

The Important Questions Bank content is locked

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  • Buying Process and role of family in it
  • Stages of Life Cycle
  • DAGMAR
  • 5Ms of Advertising
  • Media Planning and its process
  • What is advertising? Types of Advertising? Advantages of each type?
  • What is sales promotion? Tools used in sales promotion? reasons for growth?
  • What is media planning? Process of media planning? Media Scheduling strategies?
  • What is IMC? Features and components
  • AIDA model
  • Brand Equity
  • What is public relations? Tools used in PR
  • How to develop a brand?

Also read:  Chapter wise importance of SSMPrelim paper for marketing,








Let’s try to make this a two way exercise. While we gather the question banks, you might have some inputs on this too! Please use the comments box below and post questions that you think are important from your analysis. It would help the tybms community a lot.

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Kartik Raichura is the founder and CEO of ManagementParadise.com - the world's leading management education focused community platform. A business post graduate from Welingkar Institute of Management, Mumbai, Kartik Raichura has been an author, a public speaker, and a social worker. He's also the recipient of Star Young Entrepreneur Award and has addressed the audience at Tedx Indore.
7 Comments
  1. kavita 4 years ago

    Chapter wise important question bank of special studies in marketing-2015, Sem-5,

  2. kavita 4 years ago

    Chapter wise important question bank of business ethics and corporate social responsibility-2015, Sem-5

  3. Ketan 4 years ago

    ys ago
    Chapter wise important question bank of business ethics and corporate social responsibility-2015, Sem-5

  4. Akhil Suman 4 years ago

    are ssm imp are up?

  5. Akhil Suman 4 years ago

    are ssm imps up?

  6. Fauzan 4 years ago

    @admin

    8pm!! Please don’t make us wait for the last exam :p

  7. Neha Salvi 4 years ago

    Anyone who gets the QB plzz post it in the comment

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