What is Information Search Stage in Buyer Decision Process?


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Information Search

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Information search:

                   After need arousal, the consumer tries to solve it & gathers the sources and information about product.

                  If the need is more intense, the individual enters a state of active information search &he tries to collect more information about the product, its key attributes qualities of various brands & about the outlets where they are available. There are four consumer information sources:

  1. Personal Sources (family, friends, neighbors etc)
  2. Commercial Sources(advertisement, Sales man, dealers)
  3. Public Sources(mass media, Consumer-rating organizations)
  4. Experiential Sources(handling, examining, using the product)

 

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