What is Alternative Evaluation Stage of Buying Process?

What is Alternative Evaluation Stage of Buying Process?

Advertisement     Evaluation of Alternatives: The evaluation stages reprints’ the stage of mental trial of the product. During this stage, the consumer assigns relative value-weights to different products/brands on the basis of accumulated stock of product information and draws conclusions about their relative satisfaction giving potential value.  ...

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What is Information Search Stage in Buyer Decision Process?

What is Information Search Stage in Buyer Decision Process?

  Information search:                    After need arousal, the consumer tries to solve it & gathers the sources and information about product.                   If the need is more intense, the individual enters a state of active information search &he tries to collect more information about the product, its key attributes...

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What is Need Recognition Stage in Buying Decision Process?

What is Need Recognition Stage in Buying Decision Process?

  Need recognition:                    A buying process starts with need arousal. A need can be activated through internal or external stimuli for example, communication, transportation, hunger, sleep etc. A need can be aroused by an external stimulus such as the sight of new product in a shop while purchasing...

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