Advertisement DIFFERENT KIND OF INFORMATION IN A CASE • Facts-verifiable from different sources • Inferences-individual judgment of situation • Assumptions-which cannot be verified EMPHASIS SHOULD BE ON FACTS * Preparation for case discussion by students * Read case thoroughly * Become familiar with facts * Know-...
Distribution and Information Systems- All retailers strive to reduce operating costs. They want to get their customers the merchandise they want, when they want it, in the quantities that are required, at a lower delivered cost than their competitors. Retailers can achieve these efficiencies by developing sophisticated distribution...
| | | Human Resource Management, HRIS, human, Human Resource Information system, information, resource, system| 0
HRIS - It is a system that lets the company keep track of all their employee and information about them. It is usually done in a database, or more often in a series of their related databases. HRIS system includes the employee name and contact information and...
| | | Special Studies in Marketing, information, meaning, Model, processing| 0
Information Processing Model: Information processing model of advertising affects developed by William McGuire. This model assumes the receiver in a persuasive communication situation like advertising is an information processor or problem solver. He goes through in being persuaded which constitutes a response hierarchy. The various steps like presentation,...
| | | Special Studies in Marketing, buyer, buying, decision, information, process, search, stage| 0
Information search: After need arousal, the consumer tries to solve it & gathers the sources and information about product. If the need is more intense, the individual enters a state of active information search &he tries to collect more information about the product, its key attributes...
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