What Is The Portfolio Management Process?

What Is The Portfolio Management Process?

Advertisement   PORTFOLIO MANAGEMENT PROCESS   Portfolio management is a dynamic process which involves the following steps:     Identification of objectives, constraints and preference of investors for formulation of investment policy.   Develop and implement strategies in tune with investment policy formulated. It will help the selection of...

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Explain The Meaning and Process of Media Planning

Explain The Meaning and Process of Media Planning

Meaning of Media Planning: Media planning is the process of designing a course of action that shows how advertising time and space will be utilized to contribution to the achievement of marketing and advertising objectives.   Process of Media planning: Media planning is a time consuming &lengthy process which...

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Explain The Advertising Budget Process

Explain The Advertising Budget Process

Advertising Budget process:- Advertising budget process consists of four major steps: Collection of data & preparation of budget. Presentation and approval of the budget. Budget execution. Control of budget. Collection of Data and preparation of budget : Determining the size of the future advertising appropriation is the first step...

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Explain The Process of Marketing Communication

Explain The Process of Marketing Communication

  The marketing communication process as applied to promotional strategy.                        The sender of the message is the marketing manager or the message as advertising copy, publicity material, sales promotion displays or sales presentation, print media like press or magazine or electronic media like tv radio & films or...

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What is Purchase Decision of Buying Process?

What is Purchase Decision of Buying Process?

  Purchase Decision: The final purchase will, however depends on the strength of the positive intention that is the intention to buy. For example, a housewife, after arousal of her interest in washing machines,  she will compare the stock of information she has accumulated about the different washing machines...

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What is Alternative Evaluation Stage of Buying Process?

What is Alternative Evaluation Stage of Buying Process?

    Evaluation of Alternatives: The evaluation stages reprints’ the stage of mental trial of the product. During this stage, the consumer assigns relative value-weights to different products/brands on the basis of accumulated stock of product information and draws conclusions about their relative satisfaction giving potential value.  

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What is Information Search Stage in Buyer Decision Process?

What is Information Search Stage in Buyer Decision Process?

  Information search:                    After need arousal, the consumer tries to solve it & gathers the sources and information about product.                   If the need is more intense, the individual enters a state of active information search &he tries to collect more information about the product, its key attributes...

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What is Need Recognition Stage in Buying Decision Process?

What is Need Recognition Stage in Buying Decision Process?

  Need recognition:                    A buying process starts with need arousal. A need can be activated through internal or external stimuli for example, communication, transportation, hunger, sleep etc. A need can be aroused by an external stimulus such as the sight of new product in a shop while purchasing...

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