What is Purchase Decision of Buying Process?


Purchase Decision


Purchase Decision:

The final purchase will, however depends on the strength of the positive intention that is the intention to buy. For example, a housewife, after arousal of her interest in washing machines,  she will compare the stock of information she has accumulated about the different washing machines in the market & the evaluate the value of each one of them before she develops the intention to buy. However, if she feels that a washer man/ woman serve the need then she may altogether reject the idea of buying any washing machines.

There are other factor also decides during buying decision:

  1. Attitude of others such as wife, relatives
  2. Anticipated situational factors such as, expected family income, benefits, cost etc.
  3. Unanticipated situational factors.

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