Brand Equity


Brand equity:

  • Definition:-

According to adward tauber band equity means, “the incremental value of a business above the value of its physical assets due to the market position, achieved by its brand & the extension potential of the brand.”


Factors determining brand equity:

  • Brand loyalty.
  • Brand name awareness.
  • Perceived Quality of the brand.
  • Brand association.
  • Other proprietary Brand assets.


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