What Are The Factors That Determine Brand Equity?

What Are The Factors That Determine Brand Equity?

Brand equity: Definition:- According to adward tauber band equity means, “the incremental value of a business above the value of its physical assets due to the market position, achieved by its brand & the extension potential of the brand.”   Factors determining brand equity: Brand loyalty. Brand name awareness....

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What Is The Meaning of Brand History Method?

What Is The Meaning of Brand History Method?

  Brand history method of preparing advertising budget:- Under this method while setting the budget the brand’s product life cycle is considered. A brand at the introductory stage will use more advertising appropriation than an established brand. Brands that are facing a decline may also use more advertising to...

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Adison Chan, Brand Partner for Vemma

Name –  Adison Chan Company –  Brand Partner for Vemma (Journey To Success) Tell us something about yourself? My name is Adison Chan. I’ve graduated my MBA Entrepreneurial Management & Innovation (Major in Marketing), Beijing Concorde University and I was JCI President (2008-2009), Junior Chamber International Kuching, Worldwide Federation...

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