Public Relations Environment Advertisement Introduction:- The functions and decision of public relations (PR) are influenced by internal and external environment. The internal environment is generated within the organization which influences in the decision making of PR. They are controllable factors and comprise of personnel, infrastructure facilities, organization facilities etc....
No pain no gain! But when the pain is endless and faced by all it becomes a social issue. Everything in limit is accepted but when it crosses that limit it becomes unbearable and very hard to tolerate as we all are humans. Jawaharlal Nehru our first PM had...
In modern day world, the social networking life is much important than real life for youngsters. When I was in school, there was only ORKUT which we used to know as a social networking site. We were all fond of Orkut and always used to talk about Orkut testimonials...
Social Responsibility of Business : Responsibilities towards Shareholders – Fair returns Accurate Information Undertake R&D activities Pay regular returns Raise public image Responsibilities towards Customers/Consumers – Maximum possible satisfaction by providing quality goods. Avoid artificial scarcity. Supply goods & services at fair & reasonable prices to...
Factors Responsible for popularity of Social Responsibility Concept: Growing Expectation – The normal expectations of different social groups & also the society are growing & deepening. The businessman finds it difficult to ignore such growing expectations of the society. Favourable Image – Business...
Social Entrepreneurship:- A] Introduction – Social entrepreneurs combine the passion of a social mission with an image of business like discipline, innovation & determination & try to come up with business models as good as the commercial sector. B] Definition – Howard R Bowen...
Reference group:- Reference groups are the social, economic or the professional groups that have a direct and indirect influence on the person’s attitudes or behaviours. Family: – Family constitutes the most influential group on once attitudes personal values and buying habits. The members of the family play different...
Whenever marketers or companies launch social media campaigns, they usually focus on major networking sites such as Facebook, LinkedIn and Twitter. But for smaller-business it’s optimum to start their campaigns with lesser known sites to reach out to new customers. Facebook, Twitter and LinkedIn are popular for business marketing...
WhatsApp was bought by Facebook for the eye-watering figure of USD19 billion. WhatsApp is essentially an instant messaging tool for mobile devices, that’s particularly popular with under 25s. It’s free for the first year and, after that, costs just 99 cent. It simplifies communications, works on WiFi and automatically adds...
Non-governmental organization are neither government based nor a conventional profit-making business. They are usually set up by citizens and people who love to help others and focus on the problem that other citizens certainly neglect. They are funded by governments, foundations, businesses and individuals. The World Bank, for example, defines...
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