consumer behavior 2



Decision-Making Models:

Models which help in understanding the consumer behaviour are:

  1. Economic model
  2. Psychological model
  3. Pavlovian model
  4. Sociological model
  5. Howard-sheth model
  6. Engel-Black well-kollat model
  7. Model of family Decision making
  8. Nicosia model
  9. Schiffman and kanuk’s model of consumer decision making.


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