What are the decision making models of consumer behavior?


0

consumer behavior 2

 

Decision-Making Models:

Models which help in understanding the consumer behaviour are:

  1. Economic model
  2. Psychological model
  3. Pavlovian model
  4. Sociological model
  5. Howard-sheth model
  6. Engel-Black well-kollat model
  7. Model of family Decision making
  8. Nicosia model
  9. Schiffman and kanuk’s model of consumer decision making.

 


Like it? Share with your friends!

0

45 Comments

Facebook comments: