Explain the Engel-Kollat-Blackwell Model of Consumer Behavior


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Engel-Kollat-Blackwell Model of Consumer Behavior

 

The Engel-Kollat-Blackwell Model:

This model consists of five steps or activities which occur over a period of time. They are:

  1. Problem recognition
  2. Information search
  3. Alternative evaluation
  4. Choice and
  5. Outcome

 


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