Advertisement Promotion mix can be defined as “the element in an organisation’s marketing mix that serves to inform, persuade and remind the market of a product and/or the organisation selling it, in hope of influencing the recipients feelings, beliefs or behaviour.” Role of promotion mix 1. Awareness 2....
The major promotion mix tools available at the disposal of manufacturer are : 1. Advertising 2. Personal Selling 3. Sales Promotion 4. Public Relation 5. Direct Marketing
PROMOTION:- Companies can run the same advertising and promotion campaigns used in the home market or change then for local markets. The main contents of a promotion or advt. campaign that can change are:- Message:- One message can be used everywhere varying only in language, name and...
Promotion– It means an improvement I pay, prestige and responsibilities of an employee within his/her organization. It refers to greater opportunities, higher status and better salary. Promotion may be temporary or permanent depending upon organizational development. Now-a-days, MNC’s follow promotion based on merits as employees productivity, efficiency and performance...
Importance of Sales Promotion: The following are the reasons for undertaking actively all forms of sales promotion. Increase sales. Make the sales of slow- moving products faster Stabilize of fluctuating sales pattern. Indentify & attract new customers Launch a new product quickly Educate customers regarding product improvements. Reduce...
Trade Promotion Tools: Manufacturers use a number of trade promotion tools. A higher proportion of promotion budget is devoted to trade promotion tools (49.9%) than to consumer promotion (27.9%) with media advertising capturing the remaining (25.2%) Dealer stock display contests: It is a type of point-of-purchase advertising...
Consumer Promotion: Price off offers: offering product at lower than the normal price. Quantity off offers: offering more quantity of the same product at no extra cost or with a very nominal increase in the price of the large quantity packs. Premium: offers an article of merchandise as...
Meaning: Sales promotions are short term incentive to encourage purchase or sale of a product or service. Definition of sales promotion: According to the American Marketing Association defines sales promotion as” media & non-media marketing pressure applied for a predetermined limited period of time in order to...
Sales Promotion: Sales promotion defined as those marketing activities that provide extra value or incentives to the sales force, the distribution, or the ultimate consumers & can stimulate immediate sales. Sales promotion is generally of broken into two major categories i) consumer oriented & ii) trade oriented.
When you start marketing your blog using Social Media the very first platform you should target is Facebook. Why Facebook? you ask, well 3 in every 5 people in the world have a Facebook account, so your reach widens. Facebook is also better because you can market your posts...
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