Explain Model of Family decision making of Consumer Behavior


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Model of family decision making

 

 

Model of family decision making:

This model depicts how family members interact with each other in the context of their consumer decision making. The various family member play different roles, these roles are:

  1. Influencers
  2. Gate-keepers
  3. Deciders
  4. Buyers
  5. Preparers
  6. Users

 


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