Explain Model of Family decision making of Consumer Behavior

Disadvantages of % of sales method of estimating budget   1. It treats advtg as an expense associated with...

Several shifts in the advertising and media industry have caused IMC to develop into a primary strategy for marketers:...

How do we research the brand image?   The brand image is formed in the long-term and represents a...

Recognition test: These are also known as readership tests, whereby it is seen whether they buy the product upon...

Event sponsorship When a firm sponsors or co-sponsors an event such as a rock concert, a cricket match, etc....

Event marketing Event marketing is a type of promotion where a company or brand is linked to an event...