Explain Model of Family decision making of Consumer Behavior

Model of family decision making:

This model depicts how family members interact with each other in the context of their consumer decision making. The various family member play different roles, these roles are:

1. Influencers
2. Gate-keepers
3. Deciders
4. Buyers
5. Preparers
6. Users

The following two tabs change content below.

• Bio
• Latest Posts

Jinall Bms Classes

Latest posts by Jinall Bms Classes (see all)

• Logistics Management Prelims Question Paper 2015 - October 1, 2015
• Financial Management Prelims Question Paper 2015 - October 1, 2015
• Special Studies in Finance Prelims Question Paper 2015 - October 1, 2015