Disadvantages of advertisement in newspapers:-
- Less attention & reading:-
Most of the leading newspapers have 60% advertising content. According to the research studies the average reading time is of less than 30minutes per newspaper. This means that very few advertisement are read by average reader.
- One-day life:-
Newspapers have a short life. Generally an advertisement missed on a day cannot be noticed again without a repetition.
It is another problem of advertisement. The reader zips through the pages & looks only for relevant news.
- Only for literate people:-
It does not reach illiterate or non reading sections.
- Difficult to target advertising group:-
Usually one newspaper is read by all the members of the family. This means the advertisement is faced with the readers of different age groups, gender, life-style etc. targeting becomes difficult thus causing a lat of the waste in advertising.
- Quality of paper & attraction is mandatory:-
The quality of the paper used in most of the newspaper is not very high. This hinders the high quality display advertising in colour.