What Are The Disadvantages Of Advertising On Newspapers?


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Newspapers

 

Disadvantages of advertisement in newspapers:-

  • Less attention & reading:-

Most of the leading newspapers have 60% advertising content. According to the research studies the average reading time is of less than 30minutes per newspaper. This means that very few advertisement are read by average reader.

  • One-day life:-

Newspapers have a short life. Generally an advertisement missed on a day cannot be noticed again without a repetition.

  • Clutter:-

It is another problem of advertisement. The reader zips through the pages & looks only for relevant news.

  • Only for literate people:-

It does not reach illiterate or non reading sections.

  • Difficult to target advertising group:-

Usually one newspaper is read by all the members of the family. This means the advertisement is faced with the readers of different age groups, gender, life-style etc. targeting becomes difficult thus causing a lat of the waste in advertising.

  • Quality of paper & attraction is mandatory:-

The quality of the paper used in most of the newspaper is not very high. This hinders the high quality display advertising in colour.

 

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