Explain The Essentials of Effective Advertisement

Explain The Essentials of Effective Advertisement

Advertisement   ESSENTIALS OF EFFECTIVE ADVERTISEMENT: Some principles, which are the key ingredients of an effective advertisement, are Importance of claim Uniqueness Repetition   Importance of claim: Many advertisements make important claims. But these claims should be important for the consumer too. If a buyer gives importance for quality,...

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Explain The Advantages & Disadvantages of Internet Advertising

Explain The Advantages & Disadvantages of Internet Advertising

INTERNET           It is very commonly said that the new era is the internet era. Everywhere, everyone seems to be availing of the facilities on line i.e. Internet.  Advertisers make the best use of this concentration & make their message available on this screen in different form to catch...

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Write a note on Point-of-Purchase Advertisement

Write a note on Point-of-Purchase Advertisement

  POINT-OF-PURCHASE ADVERTISEMENT: Marketers put attractively designed message in innovative ways at the point where the purchase is to be made like departmental stores, super store, and chemist shops.           The most common ways the advertisers tap at the point of purchase are: Putting banners Hangings Baskets Stickers Posters...

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What Are The Advantages of Advertisement Through Direct Response?

What Are The Advantages of Advertisement Through Direct Response?

  Advantage of advertisement through direct response:- Special one to one communication:- It has the ability to target even the most narrowly defined audience.   Instant feedback: Instant feedback & reaction to a particular advertising message can be taken through the medium like telemarketing, coupons etc.   Easy evaluation:...

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What Are The Advantages & Disadvantages Of Magazine Advertising?

What Are The Advantages & Disadvantages Of Magazine Advertising?

MAGAZINE ADVERTISING Magazines can be grouped as weekly, monthly, bi-monthly, etc. they include general interest magazines, trade publications & special interest magazines. Business India, India Today, sports star, femina, star dust etc. are some popular magazines. Advantages of advertisement in magazine: Easily availability:- It can be easily available. This...

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What Are The Disadvantages Of Advertising On Newspapers?

What Are The Disadvantages Of Advertising On Newspapers?

  Disadvantages of advertisement in newspapers:- Less attention & reading:- Most of the leading newspapers have 60% advertising content. According to the research studies the average reading time is of less than 30minutes per newspaper. This means that very few advertisement are read by average reader. One-day life:- Newspapers...

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