Newspapers have become the breakfast table partner in most of the literate households. For the majority of the education population, the day starts with the newspapers. This is one of the reasons that the advertisers see it as one of the most important media reaching in the hands of certain section of the society.
Newspapers have an edge over most of the other media become certain detailed information regarding the product or service being advertised could be easily made available to the reader.
Advantages of advertising in newspapers:
- Wide circulation:-
The circulation & relationship data about the newspapers are easily available for the adult bureau of circulation (ABC).with the help of this information advertiser can easily & scientifically plan their advertising schedules.
- Low cost:-
The production & media cost of the newspapers advertisement are much lower than the advertisement placed in TV & radio.
- Flexible media:-
Advertising in the newspapers is extremely flexible. The creative group has the opportunity for using different colours, fonts, designs, etc. various coupons, sample sachets etc. can also be placed in the newspapers giving it leverage over other media.
- Effective research possibility:-
The newspaper advertisement can be probed in for more detail of the reader. Due to its relatively cheaper rates, the advertisement space can be used for giving sufficient information about the components or ingredients of the product.
- Storable not perishable :-
The advertisement placed in newspaper can be read by the reader as per own convenience any time because it is not perishable like an TV advertisement.