What Are The Merits / Advantages of Franchising?

What Are The Merits / Advantages of Franchising?

    Meaning : Franchising is the method whereby the firms transfer the rights & products to another party, who in turn takes the responsibility for the sale of the product in the local market. The firm transferring the right is known as franchisor. The firm to whom the...

Continue reading

What Are The Advantages of Performance Related Pay?

What Are The Advantages of Performance Related Pay?

      Performance-related pay is the money paid to someone relating to how well he or she works at the workplace. Advantages of performance related pay 1. It motivates the employees 2. Performance based methods can provide a level of standardization in employee evaluations. 3. Performance based models...

Continue reading

What Are Advantages of Joint Ventures?

What Are Advantages of Joint Ventures?

Advantages of Joint Ventures:-   Safest & easiest method of international trade. Investment risks are divided. Returns in profit form are higher than licensing. From commercial point of view it gives control over manufacturing and marketing operation. Access to new markets can be obtained through well-set local distribution system....

Continue reading

Explain The Advantages & Disadvantages of Internet Advertising

Explain The Advantages & Disadvantages of Internet Advertising

INTERNET           It is very commonly said that the new era is the internet era. Everywhere, everyone seems to be availing of the facilities on line i.e. Internet.  Advertisers make the best use of this concentration & make their message available on this screen in different form to catch...

Continue reading

What Are The Advantages of Advertisement Through Direct Response?

What Are The Advantages of Advertisement Through Direct Response?

  Advantage of advertisement through direct response:- Special one to one communication:- It has the ability to target even the most narrowly defined audience.   Instant feedback: Instant feedback & reaction to a particular advertising message can be taken through the medium like telemarketing, coupons etc.   Easy evaluation:...

Continue reading

What Are The Advantages & Disadvantages Of Film Advertising?

What Are The Advantages & Disadvantages Of Film Advertising?

FILM/CINEMA ADVERTISING  It is a medium of advertising in which short films or slides on a product are prepared & screened at cinema it all & other places of entertainment such as parks, gardens etc.   Advantages of film advertising: It facilities direct & personal appeal. It is economical....

Continue reading

What Are The Advantages & Disadvantages Of Magazine Advertising?

What Are The Advantages & Disadvantages Of Magazine Advertising?

MAGAZINE ADVERTISING Magazines can be grouped as weekly, monthly, bi-monthly, etc. they include general interest magazines, trade publications & special interest magazines. Business India, India Today, sports star, femina, star dust etc. are some popular magazines. Advantages of advertisement in magazine: Easily availability:- It can be easily available. This...

Continue reading

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2019 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account