ESSENTIALS OF EFFECTIVE ADVERTISEMENT:
Some principles, which are the key ingredients of an effective advertisement, are
- Importance of claim
- Uniqueness
- Repetition
- Importance of claim:
Many advertisements make important claims. But these claims should be important for the consumer too. If a buyer gives importance for quality, there is no point in speaking about the cheap price.
An advertisement must be believable.
- Uniqueness:
The advertisement itself must have something unique about it. Uniqueness draws attentions.
- Repetition:
It is better to have a long service of small advertisement than one extremely long advertisement. Repetition is a basic principle of memory. Naturally, the more times an advertisement is run, the more likely it is that any person has seen one of the advertisements.
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