ESSENTIALS OF EFFECTIVE ADVERTISEMENT:
Some principles, which are the key ingredients of an effective advertisement, are
- Importance of claim
- Importance of claim:
Many advertisements make important claims. But these claims should be important for the consumer too. If a buyer gives importance for quality, there is no point in speaking about the cheap price.
An advertisement must be believable.
The advertisement itself must have something unique about it. Uniqueness draws attentions.
It is better to have a long service of small advertisement than one extremely long advertisement. Repetition is a basic principle of memory. Naturally, the more times an advertisement is run, the more likely it is that any person has seen one of the advertisements.