Explain The Meaning of Specialist Media
SPECIALIST MEDIA: Media times, for the sake of more visibility, marketers attempts to use things like: T-shirt Caps Buttons Bags Bands Stickers To put their...
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Explain The Advantages and Disadvantages of Vehicular Media
VEHICULAR MEDIA / TRANSPORT MEDIA: One of the most mobile mean of communication to the target audience by advertisers is the vehicular or the...
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Explain The Advantages of Advertisement on Outdoor Media
Advantages of advertisement on outdoor media: Outdoor media with the message put at the right places, can reach most of the production in a...
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Write a note on Outdoor Media Advertising
OUTDOOR MEDIA Outdoor advertising in India is mainly used by the marketers of consumer goods, govt. agencies, social & charitable organizations, hospital commercial houses,...
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What Are The Types of Advertising Media?
Types of advertising media: 1 Broadcast media Television Radio Doordarshan Star TV network Sony entertainment television Zee TV...
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What Are The Activities Under Media Operations?
Meaning of media operation: Media operations refer to the follow-up actions & activates that are carried out by the media operation departments. Normally T.V., Radio...
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Name The Media Research Organizations In India
Media research organizations in India: Prominent organizations conducting M.R. in India are: Audit bureau of circulation (ABC) Indian market research bureau (IMRB) Market & research...
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What Is The Role Of Media Research?
Importance/role/scope of media research: Importance/role/scope of M.R. are: Readers/views profile. Rating of programmes. Facilitates planning. Facilitates self-evaluation. Availability of data. Benefits to media planner. Benefits...
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Explain The Meaning and Functions of Media Research
Meaning of Media Research: It is also called “Audience Research”. It provides information regarding the popularity & effectiveness of each advertising medium & the comparative...
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Explain The Media Related Terminology
Media Related Terminology: Reach: Reach is the percentage of the target population exposed at least once to the advertiser message during a specific time frame....