Explain The Meaning of Specialist Media

Explain The Meaning of Specialist Media

SPECIALIST MEDIA:           Media times, for the sake of more visibility, marketers attempts to use things like: T-shirt Caps Buttons Bags Bands Stickers To put their message on & distributes it among the general group of people. For example, Fanta, from the house of coca-cola company, distributed bands & buttons...

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Write a note on Outdoor Media Advertising

Write a note on Outdoor Media Advertising

  OUTDOOR MEDIA Outdoor advertising in India is mainly used by the marketers of consumer goods, govt. agencies, social & charitable organizations, hospital commercial houses, newspapers etc. for commercial purposes & the municipal authorities for civic purposes. Outdoor media includes: Posters Banners Hoardings Wall paintings Neon signs & displays...

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What Are The Activities Under Media Operations?

What Are The Activities Under Media Operations?

Meaning of media operation: Media operations refer to the follow-up actions & activates that are carried out by the media operation departments. Normally T.V., Radio & press are used as advertising media.   Activities under media operations: Taking the approval of the client for media plan & the expenditure...

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