What Are The Requirements To Be Kept In Mind For Effective Segmentation In International Markets?

What Are The Requirements To Be Kept In Mind For Effective Segmentation In International Markets?

  Requirement to be kept in mind for effective segmentation:- 1. Measurability:- Size of Market should be known Size of Market segment decides whether a co. should enter a market. Accessibility:- Accessibility of segment should be known. Sustainability:- Market segment should be able to give enough sales/ revenue over...

Continue reading

What Are The Guidelines For Effective Brand Positioning?

What Are The Guidelines For Effective Brand Positioning?

  Guidelines for effective positioning: Positioning usually contains a decision to segment the market. It is very expensive to establish a position. The marketing manager must ask whether a position sought is likely to be maintained. If the current efforts are not working, it may be time to consider...

Continue reading

Explain The Essentials of Effective Advertisement

Explain The Essentials of Effective Advertisement

  ESSENTIALS OF EFFECTIVE ADVERTISEMENT: Some principles, which are the key ingredients of an effective advertisement, are Importance of claim Uniqueness Repetition   Importance of claim: Many advertisements make important claims. But these claims should be important for the consumer too. If a buyer gives importance for quality, there...

Continue reading

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2019 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account