Disadvantages of advertisement on Radio:
- Only audio no virtual show:
It is the biggest limitation of radio that it is only an audio medium & lacks the visual impact.
- Less attention:
Often the listeners play radio only as ‘background’ & rarely pay full attention to the advertisement being aired.
- Less quantity of audience:
Most of the radio stations register low average listeners for an advertiser to achieve the acceptable reach & frequently, high repetition of advertisement is required, there by pushing the costs up.
- Difficult research and checkout of effectiveness:
Not sufficient listener’s research is available for important listener categories.