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Disadvantages of advertisement on Radio:

 

  • Only audio no virtual show:

It is the biggest limitation of radio that it is only an audio medium & lacks the visual impact.

  • Less attention:

Often the listeners play radio only as ‘background’ & rarely pay full attention to the advertisement being aired.

  • Less quantity of audience:

Most of the radio stations register low average listeners for an advertiser to achieve the acceptable reach & frequently, high repetition of advertisement is required, there by pushing the costs up.

  • Difficult research and checkout of effectiveness:

Not sufficient listener’s research is available for important listener categories.            

 

           

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