What Are The Components of IMC / Integrated Marketing Communication?


-3

Integrated Marketing Communication

 

 

Definition:

According to the American Marketing Association,” Integrated Marketing Communication is a planning process designed to assure to that all brand contacts received by a customer or prospect for a product, service, or an organization are relevant to that person & consistent over time.”

Component of IMC:

IMC components are:

  1. Advertising
  2. Direct Marketing
  3. Interactive/ Internet Marketing
  4. Sales promotion
  5. Publicity
  6. Public Relation
  7. Personal Selling

Like it? Share with your friends!

-3

261 Comments

Facebook comments:

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format