Integrated Marketing Communication

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Definition:

According to the American Marketing Association,” Integrated Marketing Communication is a planning process designed to assure to that all brand contacts received by a customer or prospect for a product, service, or an organization are relevant to that person & consistent over time.”

Component of IMC:

IMC components are:

  1. Advertising
  2. Direct Marketing
  3. Interactive/ Internet Marketing
  4. Sales promotion
  5. Publicity
  6. Public Relation
  7. Personal Selling

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