Admission Details Of 5 Year Integrated Programme in Management (BMS-MBA)

Admission Details Of 5 Year Integrated Programme in Management (BMS-MBA)

Advertisement Applications are invited for Five Year Integrated Programme in Management (BMS-MBA) at Thane Sub-Campus of University of Mumbai every year during June-July. Minimum Eligibility requirement: The admission is based only on All India Merit Rank of Mumbai University Common Management Entrance Test (MUCMET) for BMS-MBA. To be eligible...

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B.M.S. – M.B.A. (Integrated) Syllabus of Mumbai University

B.M.S. - M.B.A. (Integrated) Syllabus of Mumbai University

BMS-MBA (Integrated) is a 5-year course offered by Mumbai University. Students who have completed their H.S.C. can appear for Mumbai University Common Management Entrance Test (MUCMET) and after successfully passing the exam  can seek admission to the course. Mumbai University Common Entrance Test (MUCMET) is held at University of...

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What Is The Role of Direct Marketing In Integrated Marketing Communication?

What Is The Role of Direct Marketing In Integrated Marketing Communication?

Meaning: Direct marketing means selling the product without any middlemen.   Definition: According to the Direct marketing Association (DAM) ,” Direct marketing is an interactive marketing system that uses one or more advertising media to affect a measurable response and/ or transaction at any location.”   Role of Direct...

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What Are The Benefits of Integrated Marketing Communication?

What Are The Benefits of Integrated Marketing Communication?

  Advantages/Benefits of IMC: It can create competitive advantage, boost sales & profits, while saving money, times & stress. IMC wraps communications around customers & helps them move through various stages of the buying process. It increases profits through increased effectiveness. IMC reduces the buyer ‘misery of choice’ in...

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What Are The Components of IMC / Integrated Marketing Communication?

What Are The Components of IMC / Integrated Marketing Communication?

    Definition: According to the American Marketing Association,” Integrated Marketing Communication is a planning process designed to assure to that all brand contacts received by a customer or prospect for a product, service, or an organization are relevant to that person & consistent over time.” Component of IMC:...

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