Principles of Marketing Practice Question Paper Set 2


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marketing 1

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The activities involved in transfer of goods and services from seller to buyer i.e. advertising, shipping, storing and so on is known as Marketing. The marketing mix or 4Ps are: product, place, promotion and price. The concept of 4Ps is replaced by 7 Ps which are: product, price, place, promotion, people, positioning and packaging.

Here we present Principles of Marketing Practice Question Paper Set 2:

Q.1) Define Integrated marketing communication (IMC). Discuss the component of IMC – 8 marks

Q.2) Discuss the characteristics of services. – 7 marks

Q.3) Explain with examples, different methods of pricing. – 8 marks

Q.4) Discuss the steps in new product development process.- 7 marks

Q.5) Define marketing. Explain the concepts of marketing in brief. – 8 marks

Q.6) Define marketing. Explain the 4 Ps of marketing. – 7 marks

Q.7) Define marketing. Enumerate the features of marketing. – 8 marks

Q.8) What is meant by e-marketing? Point out the types of e-marketing. – 7 marks

Q.9) Define Sales forecasting. Discuss the methods / techniques of sales forecasting. – 8 marks

Q.10) Discuss Decision-making units (DMUs) and its composition. – 7 marks

Q.11) What is consumer behavior? Explain the factors determining consumer behavior. – 8 marks

Q.12) Define marketing research. Discuss in brief the product research. – 7 marks

Q.13) What is market segmentation? Explain the segments for segmenting consumer markets. – 8 marks

Q.14) Discuss the steps in new product development process. – 7 marks

Q.15) Define Product. Explain the important product planning decisions. – 8 marks

Q.16) Discuss the issues involved in category membership? Which means to be adopted to communicate? – 7 marks

 

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We, at BMS.co.in, believe in sharing knowledge and giving quality information to our BMS students. We are here to provide and update you with every details required by you BMSites! If you want to join us, please mail to contact@bms.co.in.

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