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Components of a Business Plan: Introductory page / Title / Cover page – This is the title or cover page that provides a brief summary of the business plans contents. The introductory page should contain the following; The name & address of the company....
DEFINITIONS According to Philip Kotler, “Marketing Information System (MIS) consists of people, equipments and procedures to gather, sort, analyse, evaluate and distribute needed, timely and accurate information to marketing decision makers.” COMPONENTS OF MIS a) Internal Company Records Internal company records consist of the data, which is...
1. Product . It can be defined as anything that is offered for sale in the open market. It includes not only tangible goods but also intangible goods like services and ideas. 2. Price Price is the exchange value of a product i.e. the amount for which a...
Definition: According to the American Marketing Association,” Integrated Marketing Communication is a planning process designed to assure to that all brand contacts received by a customer or prospect for a product, service, or an organization are relevant to that person & consistent over time.” Component of IMC:...
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