Principles of Marketing Practice Question Paper Set 3


marketing set 3

Product Life Cycle is an understanding of how to make a product and how much money to spend. Product Life Cycle has the following phases: 1) Introduction phase, 2) Growth phase, 3) Maturity Phase and 4) Decline Phase. The new product development process includes: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, product development, market testing, commercialization and so on.

Here we present Principles of Marketing Practice Question Paper Set 3:

Q.1) What is Promotion Mix? Explain the tools for promotion mix. – 8 marks

Q.2) Suggest methods to resolve channel conflicts. – 7 marks

Q.3) Explain factors determining consumer behavior. – 8 marks

Q.4) What is branding? State its advantages. – 7 marks

Q.5) What is marketing ethics? State its features. – 8 marks

Q.6) What is brand extension? Explain its types. – 7 marks

Q.7) Describe functions of marketing management – 8 marks

Q.8) Define product. Explain different levels of product. – 7 marks

Q.9) What is marketing environment? Explain characteristics of marketing environment. – 8 marks

Q.10) What do you mean by product research? Explain its importance. – 7 marks

Q.11) Explain marketing segmentation. Explain its advantages and limitations. – 8 marks

Q.12) Define marketing. Describe its nature. – 7 marks


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