Integrated Marketing Communication

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Advantages/Benefits of IMC:

  • It can create competitive advantage, boost sales & profits, while saving money, times & stress.
  • IMC wraps communications around customers & helps them move through various stages of the buying process.
  • It increases profits through increased effectiveness.
  • IMC reduces the buyer ‘misery of choice’ in a complex & busy world.
  • IMC also makes message more consistent & therefore more credible.
  • IMC present a reassuring sense of order.
  • It consistent images & relevant, useful message help nurture long term relationships with customers.
  • IMC saves money as it eliminates duplication in areas such as graphics & photography.

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