Advantages/Benefits of IMC:
- It can create competitive advantage, boost sales & profits, while saving money, times & stress.
- IMC wraps communications around customers & helps them move through various stages of the buying process.
- It increases profits through increased effectiveness.
- IMC reduces the buyer ‘misery of choice’ in a complex & busy world.
- IMC also makes message more consistent & therefore more credible.
- IMC present a reassuring sense of order.
- It consistent images & relevant, useful message help nurture long term relationships with customers.
- IMC saves money as it eliminates duplication in areas such as graphics & photography.