What Are The Benefits of Integrated Marketing Communication?

Advantages/Benefits of IMC:

• It can create competitive advantage, boost sales & profits, while saving money, times & stress.
• IMC wraps communications around customers & helps them move through various stages of the buying process.
• It increases profits through increased effectiveness.
• IMC reduces the buyer ‘misery of choice’ in a complex & busy world.
• IMC also makes message more consistent & therefore more credible.
• IMC present a reassuring sense of order.
• It consistent images & relevant, useful message help nurture long term relationships with customers.
• IMC saves money as it eliminates duplication in areas such as graphics & photography.