What Are The Benefits of Integrated Marketing Communication?


0

Integrated Marketing Communication

 

Advantages/Benefits of IMC:

  • It can create competitive advantage, boost sales & profits, while saving money, times & stress.
  • IMC wraps communications around customers & helps them move through various stages of the buying process.
  • It increases profits through increased effectiveness.
  • IMC reduces the buyer ‘misery of choice’ in a complex & busy world.
  • IMC also makes message more consistent & therefore more credible.
  • IMC present a reassuring sense of order.
  • It consistent images & relevant, useful message help nurture long term relationships with customers.
  • IMC saves money as it eliminates duplication in areas such as graphics & photography.

Like it? Share with your friends!

0

68 Comments

Facebook comments:

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format