Public Relations



Importance of PR:

The importance of PR because:

  • Complex structure of industry.
  • Communication Revolution.
  • Keen competition
  • Emphasis on Employee Relations
  • Development of Literacy & Education
  • Need to communication clearly & truthfully.


  • Complex structure of industry:

Due to the increasing complex structure of industry & its growing remoteness there is a need of PR.


  • Communication Revolution:

It has brought in a sea change emphasizing the need for the service of PR & communication experts.


  • Keen competition:

The increase of competition & more in the change of the global economic perspective has imposed a regard for public opinion & an urgent need for public support.


  • Emphasis on Employee Relations:

PR can minimize misunderstanding & promote good relations among all who work in the organization.


  • Development of Literacy & Education:

Due to development of literacy & education in the third world countries there is more & more demand from the public for facts & information pertaining to the corporate state or service sectors.


  • Need to communication clearly & truthfully:

Due to growing communication, it has to be ensured that all public communication is genuine & not misleading.



The following two tabs change content below.

Leave a reply is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2020 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp

Log in with your credentials


Forgot your details?


Create Account