Advertisement Importance of PR: The importance of PR because: Complex structure of industry. Communication Revolution. Keen competition Emphasis on Employee Relations Development of Literacy & Education Need to communication clearly & truthfully. Complex structure of industry: Due to the increasing complex structure of industry & its growing...
Meaning of Media Research: It is also called “Audience Research”. It provides information regarding the popularity & effectiveness of each advertising medium & the comparative position of the cost of advertising in each medium. This facilitates the selection of the most suitable media mix for the benefit of the...
Media Scheduling: Media scheduling decisions are the decision about the timing, continuity & size of the ads. Media Scheduling strategies(methods): It is concerned with the scheduling of advertising. Media scheduling relates to the timing of media insertions within a specified period. The various media scheduling strategies are:...
Meaning of Media Planning: Media planning is the process of designing a course of action that shows how advertising time and space will be utilized to contribution to the achievement of marketing and advertising objectives. Process of Media planning: Media planning is a time consuming &lengthy process which...
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