Explain The Importance of Public Relations (PR)

Explain The Importance of Public Relations (PR)

Advertisement   Importance of PR: The importance of PR because: Complex structure of industry. Communication Revolution. Keen competition Emphasis on Employee Relations Development of Literacy & Education Need to communication clearly & truthfully.   Complex structure of industry: Due to the increasing complex structure of industry & its growing...

Continue reading

Explain The Meaning and Functions of Media Research

Explain The Meaning and Functions of Media Research

Meaning of Media Research: It is also called “Audience Research”. It provides information regarding the popularity & effectiveness of each advertising medium & the comparative position of the cost of advertising in each medium. This facilitates the selection of the most suitable media mix for the benefit of the...

Continue reading

Explain The Media Scheduling Strategies / Methods

Explain The Media Scheduling Strategies / Methods

  Media Scheduling: Media scheduling decisions are the decision about the timing, continuity & size of the ads.   Media Scheduling strategies(methods): It is concerned with the scheduling of advertising. Media scheduling relates to the timing of media insertions within a specified period. The various media scheduling strategies are:...

Continue reading

Explain The Meaning and Process of Media Planning

Explain The Meaning and Process of Media Planning

Meaning of Media Planning: Media planning is the process of designing a course of action that shows how advertising time and space will be utilized to contribution to the achievement of marketing and advertising objectives.   Process of Media planning: Media planning is a time consuming &lengthy process which...

Continue reading

BMS.co.in is aimed at revolutionising Bachelors in Management Studies education, also known as BMS for students appearing for BMS exams across all states of India. We provide free study material, 100s of tutorials with worked examples, past papers, tips, tricks for BMS exams, we are creating a digital learning library.

Disclaimer: We are not affiliated with any university or government body in anyway.

©2019 BMS - Bachelor of Management Studies Community 

A Management Paradise Venture

Ask Us On WhatsApp
or

Log in with your credentials

or    

Forgot your details?

or

Create Account