Corporate communication and PR


Unit 1

  1. What is the scope of corporate communication
  2. Elaborate the relevance of corporate communication in India
  3. What are the benefits of corporate identity
  4. What are the essential of corporate reputation
  5. What are the factors affecting corporate identity
  6. Elaborate on the professional code of ethics to be followed by a company for communication
  7. Elaborate on the relevant mass media laws that a company needs to be aware of


Unit 2

  1. What is the objective of PR
  2. Elaborate on the function and significance of PR
  3. What are the reasons for emergence of PR in India
  4. Elaborate the significant contributors to PR environment
  5. Explain the situational and Diffusion theory in PR



Unit 3

  1. Explain the importance of media realtions
  2. How can a company build effective media relations
  3. What are the principles of good media relations
  4. What are the sources of employee communications
  5. What is the role of management in employee communication
  6. What are the benefits of good employee communication
  7. Elaborate the role of communication in crisis
  8. What are the guidelines for crisis management communication
  9. What are the functions of financial communication expert
  10. What are the various tools for financial communication


Unit 4

  1. What are the functions of technology in communications
  2. What are the different modes of communication that technology has enabled
  3. Elaborate on E Media relations
  4. How to create an E Brand and how to maintain the same
  5. What are the types of corporate blogging
  6. What are the features of a blog
  7. Elaborate the guidelines to make a corporate blog.


Text books recommended

  1. Vipul Publications
  2. Sheth Publications

For any further clarifications, please feel free to contact Prof Vipin Saboo on 9820779873

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Education Qualification: BMS- N M College (University Rank Holder) PGDBM- Sydenham College M Com- College topper Mr Vipin Saboo has been associated with the following institutes as a visiting faculty Lords college, Malad Patkar College, Goregoan Saraf college, Malad Dalmia college, Malad St Andrews College, Bandra Wilson College, Grant Road Thakur college, Kandivili L N College, Kandivili N K College, Malad Dhanukar College, Vile Parle St Xaviers College, Marine Lines Shroff College, Kandivili KES College, Khar Mr.Vipin Saboo also has more than 5 years of industry expertise with corporate like CRISIL, Motilal Oswal Investment Banking and Yes Bank. Mr. Saboo has also published a text book on Logistics and Supply Chain Management for TYBMS Students.

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