Brand Management Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017

Brand Management Advertisement Unit 1 What are the features of a good brand What makes a good brand What are the importance of branding Product vs brand Explain the brand management process Explain customer based brand equity model What are the sources of brand equity What are the steps...

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Retail Management Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017

Retail Management Unit 1 What are the functions performed by a retailer What are the factors influencing retail trade What is the scope of retail management Elaborate with examples various retail formats What are the factors responsible for the growth of organised retail in India What is multi channel...

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Media Planning Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017

Media Planning Unit 1 What are the features of mass communications What is the scope of media planning What are the elements of media planning Elaborate the role of media in business Explain the media planning process Concepts:- Reach, Frequency, GRP, CDI, Pulsing, CPRP, CIB listership, TRP, ADMAR What...

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Innovative financial services Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017

Innovative Financial Services Unit 1 How are financial services classified(fund based and non fund based) What factors have led to a growth of financial services in India What are the problems of financial services Explain the process of factoring Factoring vs Forfeiting vs bill discounting What are the types...

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Project Management Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017

Project Management Unit 1 What is project and how is it classified What is the need and importance of project management Elaborate the matrix structure for project management Critically evaluate the SBU structure in project management Elaborate the criterion for project selection or how do you evaluate project Basic...

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International Marketing Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017

International Marketing Unit 1 What are the features of international marketing Explain the process of international marketing Why is there a need for international marketing What are the advantages and disadvantages of international marketing Domestic marketing vs international marketing What are the methods of entering a new market What...

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Corporate Communications and PR Subject Important Questions Bank for TYBMS SEM 6 April Exam Paper 2017

Corporate communication and PR Unit 1 What is the scope of corporate communication Elaborate the relevance of corporate communication in India What are the benefits of corporate identity What are the essential of corporate reputation What are the factors affecting corporate identity Elaborate on the professional code of ethics...

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Risk Management Subject Question Bank for TYBMS SEM 6 April Exam Paper 2017

Risk Management Unit 1 What is Risk and explain the risk management process What are the types of risks What is the significance of a risk organisation What is the difference between risk management and risk measurement. Explain the diversification and immunization strategy to mitigate risk How is risk...

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Ethos Subject Question Bank for TYBMS SEM 6 April Exam Paper 2017

Ethos Unit 1 What are ethos and what are the features of ethos Elaborate with examples some principles followed by ethical companies in India Elaborate some management lessons that can be learned from ancient Indian books and Vedas What are the lessons learned from Arthashasthra Elaborate the difference between...

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How to solve the Operations Research paper TYBMS SEM 6 April Exam 2017. Tips and Tricks

I know Operations Research is one of the most anxious papers that gives sleepless nights to many of you. However its not that a difficult paper. Instead of following a unit by unit guidelines, lets understand how the OR paper is being framed. Q1. (15 marks. Attempt any 2...

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