Sales Promotion



  • Meaning:

Sales promotions are short term incentive to encourage purchase or sale of a product or service.


  • Definition of sales promotion:

According to the American Marketing Association defines sales promotion as” media & non-media marketing pressure applied for a predetermined limited period of time in order to stimulate trial & impulse purchase increase consumer demand or improve product quality.


  • Sales Promotion Tools:

Sales promotion operates at the following levels:

  1. At the consumer level it called consumer promotion.
  2. At the level of dealers & distributors it is called as trade promotion.


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