Explain The Meaning, Definition & Tools of Sales Promotion

• Meaning:

Sales promotions are short term incentive to encourage purchase or sale of a product or service.

• Definition of sales promotion:

According to the American Marketing Association defines sales promotion as” media & non-media marketing pressure applied for a predetermined limited period of time in order to stimulate trial & impulse purchase increase consumer demand or improve product quality.

• Sales Promotion Tools:

Sales promotion operates at the following levels:

1. At the consumer level it called consumer promotion.
2. At the level of dealers & distributors it is called as trade promotion.